Hernan Vazquez warns entrepreneurs not to build sales pages, funnels, and products before testing if anyone actually wants them. Many spend months on marketing assets only to discover there's no market demand at launch. Validate demand first, then execute.
Sometimes as entrepreneurs, we wake up one day and we think, okay, well, I just had the greatest idea ever. I'm going to make $1 million out of this idea. I'm just going to spend a lot of time and effort building this idea, right? A lot of time and effort building the sales pages, a lot of time and effort building the copy, a lot of time and effort building the funnel, a lot of time and effort doing the thing. Right? And then when we go to market, nobody really wants it, okay? Nobody really wants it.
