Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Test New Campaigns Strategies Every Week

11 Mar 2023 · 1 min

Watch on YouTube

0:31

In this video, a highly successful Facebook Ads manager from ScaleDreamer emphasizes the importance of testing new campaign objectives and strategies on a weekly basis for client accounts. The speaker outlines practical examples of how to repurpose existing high‑performing conversion funnels with different ad formats: running Messenger ads that feed into the same funnel, using lead‑generation ads to skip the traditional opt‑in page, and launching WhatsApp ads that direct users to a proven VSL to generate high‑ticket applications. The overall message is that continual weekly experimentation across ad objectives can unlock additional traffic sources and improve overall campaign performance.

Chapters

highly successful Facebook Ads manager is that they test new campaign objectives and new strategies every single week. That is something that we do at ScaleDreamer for clients. Let's say that you have a conversion funnel that's working really well. You know, sometimes we might run a Messenger campaign going to that same conversion funnel. Maybe if we have a lead magnet, we might run a lead generation campaign and then we will bypass the opt-in page. If we have a VSL that's working really well to get high-ticket applications, then we might also run a WhatsApp campaign to get people interacting and then send them to that VSL.