The Rapid Scale Framework uses two campaigns: testing, then scaling. Launch 10-15 creatives per ad set, but Facebook usually only funds 2-4 of them. Duplicate the ad sets that got no budget and relaunch them to give those creatives a second shot.
So, you know, things haven't really changed that much when it comes to Rapid Scale Framework, when it comes to, you know, the 2-campaign method, which is our testing campaign and then our scaling campaign and whatnot. So things haven't changed that much. The only change that I did through my workflow is that I'm simply launching more creatives on each ad set. Okay. And what does that mean? Does that mean that you need to spend more per ad set? No. That doesn't mean that you need to change anything. But what has been happening is that Facebook will grab, as usually Facebook does, will grab 2 to 3, sometimes 4, sometimes 1 of those ads and just run with them. Okay. And out of 10 or 15 ads that I'm launching on each ad set, maybe again, 2, 3, 4 of those will get the bulk of the budget. So what happens on that end is you know, which is red, yellow, green at the ad set level. And if it works, it works. If it doesn't work, it doesn't work, and we stop them. But here's the trick, is that now you have an extra 10 ad sets, 12 ad sets, 15 ad sets that you can just duplicate and relaunch in case they didn't get any budget.
