A 2,400-word article became a Facebook ad that generated millions in sales. The key: pairing dense, value-packed copy with an aspirational selfie-style image that felt native to the platform. The ad worked because it gave away so much useful information that people wanted to buy from whoever wrote it.
I remember that I wrote an article, like a literal article. It was a 2,400-word article on his Facebook page, and we run that as an ad. We pair that with a really cool image for Facebook. These are called native images on Facebook, and we pair that with a really cool image on Facebook, and we run that as an ad. And the reality is that that ad alone generated millions of dollars in sales, and the reason behind it is because that ad is so helpful, it gives away a ton of value in and of itself, and it has what I call a native aspirational image on Facebook. That means images that are native to the platform, this was a selfie, and are aspirational, that kind of rely what people want to achieve when buying your product or service.
