In the opening segment of the YouTube video, the narrator frames the complexity of modern marketing and asks which channels—direct marketing, email, social media, or cold calling—are most important. The solution presented is Marketing Atlas, a program that promises a clear, step‑by‑step guide to generate more leads, close more sales, and scale a business. The host, Hernan Vazquez, is introduced as the guide who will walk viewers through the system.
Marketing and advertising can be complicated. What's most important? What should I focus on? Direct marketing? Email campaigns? Social media? Cold calling? With Marketing Atlas, you'll have a clear guide to get more leads, close more sales, and take your business to the next level. Welcome to Marketing Atlas. Marketing Atlas.
Marketing Atlas.
With your host, Hernan Vasquez.
Okay, so this is pretty cool. In fact, this is the best cost per lead that I've seen in a while in Facebook. So if you're running any type of Facebook advertising campaign, I'm going to share with you some of the results we've been tracking over the past, I would say, a week or 10 days, and it's been pretty cool. I don't want to show you how that's, uh, how that's looking because it's pretty cool, and it's been a while since I've seen this kind of cost per lead coming up. Now I'm going to be diving deep into these type of campaigns, how we're getting these type of audiences, how we're getting these type of results in a live class that I'm doing. So if you want to check the class out, if you want to join, it's free. All you need to do is to click the link somewhere around this video. There's going to be a link for you to join and register. It's free and it's awesome. It's a class we're going to be talking about 3 things. Number one, how to properly track your Facebook results after iOS 14 and how we're getting better results than anywhere at any time before, actually, after iOS 14 for some of our clients. Number one. Number 2, how to lower your cost to acquire customers on Facebook. I know that everyone is saying that cost to acquire customers on Facebook is going up. Let me tell you, if you apply the 2 things I'm going to show you in the class, you will see them dropping Which is pretty cool. And number 3, how to avoid, prevent, and revert shutdowns. I know that shutdowns is an issue for a lot of you guys, and we're going to be talking about that as well. So click the link somewhere around here. It's going to be a link for you to join the class. It's free and it's awesome. Let's talk about the cost per lead. I'm going to share with you the screen in a second. And this type of campaign that we are doing for our new 100 Million Method coaching program. So what we do is we generate leads on Facebook. And then we have them to book a call with our team and apply. And then we're having really good conversations with people. Now let me share with you the screen so that I can share with you what I have, what we have going on. So this is the results of one of the campaigns that we're running right now. Okay. I took a screenshot. Actually, I think it was— we launched this May 12th. So today's May 17th. We launched this May 12th. And take a look at these guys. These are ODC. This is something that I'm going to be disclosing what ODC means on the live class. So make sure that you sign up. So we're targeting a marketing expanded audience. Now here's the thing. These are qualified leads in the States, people that like marketing or they work for a marketing company or in a marketing position. Now, how do we know? Because we use these little audiences called Oracle audiences again. Sign up for the class, click the link somewhere around here, because there's going to be a live class explaining how we're getting access to these audiences. It's going to be awesome. So, but here's the thing, guys, we spent $9.27. We actually spent $9.36 across the board. But what I did was to break it down by country. So as you can see, we're targeting Canada, we're targeting United Kingdom, but most of our impressions are coming out in the US. So we generated 5 on-Facebook leads. These are lead generation campaigns. People are opting in within Facebook. 5 on-Facebook leads for $9.27, which is a grand total of $1.85 per lead. Now, these leads, what do we do? We put them on a sequence and then our team calls them, right? Because we're asking them if they would want to have a conversation with an expert about how to get better results with their Facebook ads, right? So it's kind of funny, we're running Facebook ads to get people to learn how to run ads like we do. And guess what? It's working. Okay, number one. But also number two, something I want to share with you is this, this screenshot right here. These are our costs per schedule, per appointment schedule. So some of these are working better than others. But take a look at these guys. This campaign right here, this ad set right here, is generating appointment schedules For $33. That is somebody booking a call with our team for $33. Now, some other ad sets right here, we got this one generated 1 call for $88. I'll take it. These 2 generated the first one, $99, $92, $92, $91. I'll take it. In fact, we can afford to pay up to $200 per call and still be super profitable, right? Based on our program right now. And again, these has a little legend that says ODC. I want to share with you what ODC means and how we're able to target income levels. As you can see, we have $75K+ income level on these live class. Second strategy I'm going to be talking about is how to lower your cost to acquire customers on Facebook, number one, but also number two, how to increase your revenue on Facebook. Where everyone else is struggling right now when it comes to Facebook ads, I want to share with you how we're lowering our cost to acquire customers and increasing our revenue at the same time, which is pretty cool. And one of the secret ingredients, one of our quote unquote secret weapons at the agency is using these ODC audiences. So if you want to learn more about the strategy, if you want to learn more about how we're crushing it for our clients, for ourselves, for our students, head over to, I think it's somewhere around this video or somewhere around this piece of content is hernanvasquez.com/100m. Hernanvasquez.com/100m. It's a class that you can register. It's completely free. I'm going to walk you guys through 3 things. Number 1, how to properly track after iOS issues. So if your ads are not performing as well as before, there might be a missing piece I want to share with you that we implemented. And since we implemented that, changed completely the ballgame. For our clients and our students. Okay, so that's number one. Number 2, how to lower your cost to acquire customers in a world where everyone is struggling with increased cost to advertise on Facebook. I'm going to share with you how to lower your cost to acquire customers, most importantly, how to increase your revenue per customer by targeting the right people at the right time. And number 3, how to avoid, prevent, and revert shutdowns, which is something that Facebook is known for. It can be kind of annoying, but we've been hit with pretty much any type of shutdown that you can imagine over the past 6 years. And I want to share with you the mechanisms, the strategies that we developed for our clients and students so they can get back up and running in no time. So I hope that you join me. It's going to be awesome. It's going to be great. There's going to be a lot of value on that class. And I hope that you join us, that you watch it. So go ahead and click the link somewhere around here, hernanvasquez.com/100m, and I'll see you guys on the class. Bye-bye.
