A marketer argues that going viral isn't necessary to get customers online. Instead, he describes a Facebook funnel that lets you recover your ad spend before making a sale, turning customer acquisition free.
This is the biggest lie that I've heard lately on how to get online customers. And the biggest lie is that you need to create a lot of content and basically go viral to acquire massive amounts of clients to your business. On Facebook, we're running something called an acquisition funnel, which is basically a way for us to get customers for free. That means that we liquidate the ad cost before we actually sell them something else. If you want to learn more marketing tips and how to put together an acquisition funnel for your company, make sure that you follow me.