Run $5-a-day engagement ads to build an audience that converts later. Small daily spend generates comments and views, creating a pool of potential customers who might buy weeks or months down the line.
we run engagement ads. And the reason we do that is twofold. Number one is because they're really inexpensive to run. If you run, let's say, a $5 a day engagement campaign, you will get a lot of mileage out of those $5 every single day. You get a lot of eyeballs, you get a lot of engagement, you get a lot of people commenting, but most importantly, you will get a lot of people consuming your content. So once we do that, then we are building audiences. Maybe people that are not ready to buy right now, maybe people that are ready to buy in a month, maybe 2, maybe next year, who knows? But the point is that you're investing into growing and nurturing those audiences that might not be ready to buy right now, but at some point they might.
