Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

The Downsell Most Funnels Forget #shorts

14 May 2026 · 1 min

Watch on YouTube

0:59

In this concise YouTube short, speaker Hernan Vazquez highlights a common oversight in sales funnels: the absence of a downsell option after a prospect declines an upsell. He explains that many buyers reject an upsell not because they dislike the result, but because of price, format, or commitment level. A downsell—offering a smaller, easier, or lower‑priced version of the same result (e.g., $27 instead of $97, split‑pay, or a trial)—captures these near‑miss buyers. Vazquez argues that adding a downsell increases the average order value and prevents revenue loss, positioning it as a simple, high‑impact fix for any funnel that already includes an upsell.

Chapters

Here's something a lot of funnels miss. Someone sees your upsell and says no, and instead of giving them another option, the funnel just sends them straight to the thank you page. That's money getting left on the table because most of the time they didn't say no to the result. They said no to the price or the format or how big the commitment felt in that moment. That's where the downsell comes in. A downsell is just a smaller, easier version of the upsell they already passed on. So if the upsell was $97, maybe the downsell is $27 or a lighter version or a split pay or a trial. Same result. Just an easier yes, and a surprising number of people will take it. They won't buy the bigger offer, but they will take the smaller door. That's why downsells work. You're not discounting the upsell for everyone. You're just catching the people who were close but not quite ready. Without a downsell, those people are gone. With one, you keep more buyers and raise your average order value. So if your funnel has an upsell but no downsell, that's one of the easiest fixes you can make.