Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

the end of targeting in advertising #datadrivenmarketing #advertisingmetrics

4 Apr 2024 · 1 min

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1:00

In this brief promotional segment, the speaker argues that digital advertising is moving away from precise audience targeting—largely due to recent privacy restrictions—and toward a model where the quality and magnetism of the creative (video, image, copy) become the primary driver of success. Advertisers are encouraged to produce helpful, highly engaging ads that attract their ideal prospects while repelling the wrong ones. The speaker specifically addresses coaches, consultants, and information product sellers, offering a service (via makemyadsgreatagain.com) to help them create such high‑performing creatives so they can focus on scaling their businesses.

Chapters

Your creatives, your video ads, your image ads, all of the ads that you're putting out there, they need to become more magnetic to those people that you want to target and that you want to attract into your funnel. So we're kind of slowly seeing a shift from targeting, right, from trying to target and honing into our ideal audiences, which you still can, but we don't have the targeting power that we used to have a couple of years ago for privacy reasons and whatnot, into a more like creative-heavy game. So now whoever wins, it's going to be the people that are putting out the best creatives, that are putting creatives that are really helpful, videos that are really helpful, but also they're magnetic to the people that they want to work with and they repel those people that they don't want to work with. Hey, are you a coach, a consultant, or you sell information and you want to take your ads to the next level and you want to bring in a team that can help you do that so that you can focus on growing your business? And I have some great news. Go to makemyadsgreatagain.com. There's a message waiting for you there.