In this opening segment of the Marketing Atlas series, host Hernan Vazquez introduces the program and its purpose: to provide a clear guide for generating leads, closing sales, and scaling businesses through effective marketing. He promotes ScaleDriven.com, a service that assists entrepreneurs with paid media, funnels, and overall marketing strategy. Vazquez previews the core content of the episode – four habits that define a successful Facebook Ads manager or media buyer – setting the stage for actionable advice that will follow in later sections.
Marketing and advertising can be complicated. What's most important? What should I focus on? Direct marketing? Email campaigns? Social media? Cold calling? With Marketing Atlas, you'll have a clear guide to get more leads, close more sales, and take your business to the next level. Welcome to Marketing Atlas. Marketing Atlas.
Marketing Atlas.
With your host, Hernan Vazquez.
Here are 4 habits of a really successful Facebook Ads manager or media buyer that I'm going to share with you so that you can take your Facebook Ads to the next level. Hey everybody, Hernan Vazquez here from scaledriven.com. And at scaledriven.com, we help entrepreneurs just like you getting better results with their paid media ads, help them with their funnels, with their marketing, and we help them make more money with whatever they have going on.
So if you want to learn more about it, go to with ScaleDriven.com.
And one of the things that I had to learn when I started running Facebook ads, I think 8 years ago, was to have a really good routine or a habit, right? Habits for success. And they are really different from any other type of routine that you might think about. In fact, there's some things that media buyers and advertisers that are really good, they do every single day. In fact, at ScaleDriven.com right now we have a team of media buyers buying ads on behalf of our clients, and I teach them, and I had to develop these routines for them as well so that they could become really, really good at running ads. So today I want to share with you 4 habits that every media buyer that I know that's running millions of dollars in advertising profitably, even myself, do every single day. Now, if you love advertising, if you love marketing, if you want to get better at your craft, make sure that you follow, like, subscribe, rate, share with somebody that needs to see this. Let's dive right into it. So the first habit that a really good successful Facebook Ads manager or media buyer or even entrepreneur running ads on, on their own is they check their ads daily. There's not one way that I don't check my ads. I might be traveling, I might be on a plane, I might be on vacation, but I do open the Ads Manager every single day. Why? Because I want to see how my campaigns are performing. There's nothing more exhilarating or thrilling than seeing a campaign that you launched yesterday is already producing results. So as a media buyer, as a business owner, as an entrepreneur, as a Facebook Ads person, you wanna check your stats daily. And depending on your budget, depending on how much money you're spending every single day, you even wanna check ads 2, 3, 4, 5 times a day. I remember when I was running ads for a client and I became actually their marketing director, what happened is that we went from, I think it was $30,000 a month to $1.5 million a month on advertising. When you're pushing this type of volume, you better be on top of your ads. So we would check the advertising account every couple of hours, like every 1 hour we would be checking because you can collect data so fast when it comes to this actual ad spend. So you want to be on top of your advertising campaigns at least every day. I would suggest twice a day. The second thing or the second habit that a good advertiser or media buyer or Facebook ads manager does is they change and test creatives every single week. This is a must when it comes to Facebook right now. And the reason why a lot of entrepreneurs, they struggle with the Facebook ads is because they don't refresh creatives fast enough. If you want to not having to refresh creatives fast enough, you need to either A, hire somebody to do it for you. You can also do dynamic ads, but the reality is that you need to be on top of your creatives. Creative fatigue is the number one killer on Facebook ads right now, and if you're not refreshing creatives every single week, you're missing out and you're losing momentum. The 3rd habit of highly successful Facebook ads managers is that they test new campaign objectives and new strategies every single week. That is something that we do at ScaleDreamer for clients. Let's say that you have a conversion funnel that's working really well. You know, sometimes we might run a Messenger campaign going to that same conversion funnel. Maybe if we have a lead magnet, we might run a lead generation campaign and then we will bypass the opt-in page. If we have a VSL that's working really well to get high-ticket applications, we might also run a WhatsApp WhatsApp campaign to get people interacting and then send them to that VSL. So testing new creatives and testing new campaign objectives, it's also part of habits of really successful Facebook Ads managers. And number 4, the 4th habit of really successful Facebook Ads managers is that they check the math on their funnel and their strategies every month. That is something that we do at ScaleDriven is we communicate daily with our clients, we check their campaigns every day or every couple of hours depending on our budget, we refresh creatives every single week, we test new campaign objectives single week, but most importantly, we create a comprehensive report and we jump on strategy calls every single month. The reason behind it is because you want to be on top of your campaigns. You want to review past performance, you want to review what worked, you want to compare past months to see what worked, what didn't work, and what your ROI on the campaigns are and how you can make your ads and your funnels better for this upcoming month. So you want to make sure that you're always on top of your ads, you're always refreshing creatives, and most importantly, you're always updating your approach and your math so that you can scale and be more effective with your Facebook advertising. Advertising campaigns. So I hope that this is helpful. That's the 4 habits that every successful media buyer or Facebook Ads manager should have, myself included. We create this for our people in the agency. We show them how to apply this so that they can become really, really good as well. And if you want to become really good at media buying yourself, we also have a coaching program. So feel free to reach out to scaledriven.com or visit us, and you will be knowing more and getting more information about that. And if you love this type of content, feel free to leave a comment below, rate, share, subscribe. Make sure that you share this with somebody that needs to see this, maybe somebody that wants to become really, really good at Facebook ads because it's a skill set, skill set that can pay a lot of money if you know how to apply it properly. Thank you guys for watching. I hope that is helpful. Let me know if you need anything or if you have any questions. I'll talk to you guys soon. Bye-bye.
