The gap between cost to acquire and lifetime value #highticketcoaching #datadrivenmarketing #roi

And again, I think that the number one metric that we do pay attention to is that gap. What is the difference between the cost to acquire a customer on advertising versus the lifetime value of a customer, right? Oh. And when you think about it, the cost to acquire a customer will always have a floor, right? Because when you are out there, when you're advertising, when you're pushing your content out there, you're also competing against, you know, millions of other people.