Customer acquisition cost has a floor because advertisers compete for the same attention. The gap between what you spend to get a customer and what they're worth to you over time is the real measure of whether your marketing works.
And again, I think that the number one metric that we do pay attention to is that gap. What is the difference between the cost to acquire a customer on advertising versus the lifetime value of a customer, right? Oh. And when you think about it, the cost to acquire a customer will always have a floor, right? Because when you are out there, when you're advertising, when you're pushing your content out there, you're also competing against You know, millions of other people. You're competing against brands with big pockets. You're competing against starting entrepreneurs. You're competing against everyone that wants the attention of your ideal target person.
