Hernan Vazquez shows how an order bump works: when someone's ready to buy, add a small relevant offer like a template or checklist. It's the easiest point to increase what they spend, without extra advertising costs.
Think about the checkout line in a grocery store. All those little impulse buys by the register are there for one reason. It's easier to sell something extra to someone who's already buying. That's exactly what an order bump is. The buyer already said yes, their card is out. So this is the easiest moment in the funnel to add one more offer. The key is keeping it simple. Not a big upsell, not a complicated pitch, just a small add-on that makes the main purchase better, faster, or easier. A template, a checklist, a bonus, something useful. When that works, your average order value goes up without spending more on ads. And that's why order bumps matter. Most people leave that money sitting right on the checkout page.
