The Marketing Atlas Show - Episode 19

All right, there we go. What's going on, everybody? Welcome, welcome, welcome, welcome to the Marketing Atlas Show. We're here. Today's the first day of July, actually. Happy July to all of you guys. I hope that you guys are doing well. I cannot believe that today's the first day of July, honestly. Like, time is just flying by. Even in the middle of the quarantine, even because, you know, in the middle of the fact that I cannot go anywhere, I still cannot believe that it's the first of July. So I hope that you guys are great. I hope that you guys are safe. Hope that you guys are doing okay wherever you are in the world. If you're watching this live, welcome to this live stream. If you're watching this recorded, the replay, thank you for watching this. Welcome as well to the replay. My name is Hernan Vasquez, and for the next couple of minutes, my idea is to help you with as many questions, as many you know. Doubts that you might have when it comes to advertising, when it comes to digital marketing in general. So that's why we are here. So if you're watching this on YouTube, if you're watching this on Facebook, if you're watching this on Twitch, go to marketingatlashow.com to ask your questions. marketingatlashow.com to ask your questions. There's going to be a comment section below this video so you can go ahead and type in your question. I'll do my best to actually answer it. And if I don't answer it today, don't worry because I'll definitely answer it next week. Okay, whenever this goes live or whenever you're watching this, because we have a lot of people watching the replay, which is pretty cool. Thank you guys for checking this out. So I have a couple of good news actually. I have several good news for all of you guys. The first one is that we got featured in Yahoo Finance, and the title of the feature was the 10 Most Value-Packed Courses to Crush Your Goals in 2020. So let me actually share my screen if I remember how to do this correctly. Let me actually share my screen. As you can see, we're here. This is the article, and the first one that comes up is Sally Bjerk, which is a boss. You should definitely go ahead and check her out because she's awesome with her Tiny Offer Lab. So go ahead and check her out. And then if you scroll down a little bit, you click here, and then as you can see, here you are, your main man, Hernan Vazquez with Perfect Ads. So, you know, a lot of people have been saying good things and good stuff about Perfect Ads, so that's why we got featured here in Yahoo Finance. So really, really excited about this. And if you wanna check it out, go to hernanvasquez.com/perfect. That is hernanvasquez.com/perfect. And over the next couple of days, I decided, you know, celebrating this feature and celebrating 4th of July that is coming, I decided to lower my price to launch price. So I think I'm selling it for something crazy like $27. So if you wanna go and get it, it's really, really inexpensive right now. It's hernanvasquez.com/perfect, and it will allow you to actually create really, really good advertising for Facebook, for YouTube, and also banner ads. But I'm giving you a lot of frameworks, and I'm giving you a lot of bonuses as well so that you can actually crush it with your advertising. So go to hernanvasquez.com/perfect. You can get it, you can grab it, you can enjoy it as much as a lot of people are getting it. And thank you, you know, Yahoo Finance for for actually featuring us in this little thing. And what I'm going to do actually is leave a link on the comments so that you can actually take, take a look at it, so you can actually take a look at what's going on. So here you go, boom. So just post it in the comments there so you can check it out, and it's pretty, pretty cool. All right, awesome. So that's the, that's the thing, and go to hernanvasquez.com/perfect to actually get it. With a big discount. People are loving it. People are having, uh, really good results with it. All right, cool. So again, if you have any marketing and advertising questions, go to marketingatlasshow.com. I'll do my best to actually answer your questions. We have some people that are— that keep on coming to the live streams, and I really do appreciate you guys. And, uh, we're going to jump right into the questions. So with that being said, let me actually go and share my screen. So here we are. And, uh, and the question that I had from last week is from Arman. And he's always coming with the great questions, okay? And he's moving, so big shout out to my man, Arman. And he's saying, tell us about one of your most challenging campaigns and what you learned from it. And this is actually a great question. I love this question. And the first really, really challenging campaign that I had was my first campaign, okay? So I remember 2 really challenging campaigns that I had. The first one was my first campaign. And the first campaign that I ran for on Facebook ads was for Semantic Mastery. It was back in like, I don't know, 6 or 7 years ago. And what happened is that on that campaign, I had to generate leads for Semantic Mastery. We were growing a list, we were giving away a lead magnet, and it was an IFTTT SEO Academy related lead magnet that allowed people to actually put together recipes for SEO on IFTTT. And we had to, I had to learn pretty much Facebook ads from scratch, all right? And 6 years ago, or 7 years ago now, Facebook ads were not what they are right now, okay? You didn't have any support. I know that support right now, it's there. Like, you couldn't talk to a human being. They didn't have any support at all. And it was kind of, it was really, really scary, but it was a lot of fun. And we ended up having like great results with that lead magnet. We had like $2 or $1 leads or something crazy like that. Which is really hard to do right now in the business and advertising space, but back in the day it was possible and it was actually pretty cool. So what we did was, you know, to launch a lead magnet. So that was the first challenging campaign because I was starting from scratch. The second challenging campaign that I remember was when I started working with Dan Henry. So that was a great experience, but I've never really managed such a big campaign. This was like 3, 2 years ago, maybe 3 years ago. And I never really managed. Yeah, 3 years ago. Oh my God. Yeah, 3 years ago. That's crazy. Or 2 and a half. Well, something like that. You know, it's been a long time. But, you know, he had his campaign dialed in. He reached out to me because he was looking for somebody to run his Facebook ads. And I was working with my good friend PJ from Exotic Car Hacks and Watch Trading Academy and Secret Entourage. And I was working with him and I got referred to Dan and he really, really dialed that campaign in. He was crushing it with that campaign. It was a campaign for a webinar and he was selling a $997 product. He was doing really well, but he wanted to kind of step away from that campaign and let somebody else take over. So I did, I took over and it was really, really challenging because I never managed that big of a campaign. When I started managing the campaign, We were spending around $10,000 to $15,000 a month on advertising. And I scaled it all the way up to $150,000 a month. So I scaled it 10 times profitably, okay? All the way to profitability, $250,000 a month. That was our peak month, and then we had to dial it back down because we were cutting it really, really close when it comes to profit. So we decided to dial it back down, and we were casting along with $80,000 to $100,000 a month. Wow. For a long time. And that was a great learning experience. And I had the honor and the pleasure of working and learning from some of the media buyers that were running ads for Sam Ovens. So, you know, I had a couple calls with them. They showed me how they do stuff. They showed me, you know, their naming methodology and their tracking methodology and all of that. Those guys were spending $1 million a month. So, you know, they were balling. They were bosses. And I remember that I was having these conversations with them and they were like blowing my mind. I thought that I had my stuff together, but what I realized then is that there's always a new level of mastery that you can achieve, right? There's always a new level of understanding about the platform that you're running. There's always a new level of running with the ads or creating ads and whatnot. That's why I think that one of the best things that you can have as a media buyer, as a digital marketer, even as an entrepreneur in general, is to be curious, to be really, really curious about your campaigns, about your platforms, about pretty much everything you're doing. Because I thought that I was doing okay, but then I came across these monsters of media buying, and then they told me, hey, listen dude, you need to sit down and write and take notes. And it was pretty cool. It was pretty cool to see how they do stuff, and it was pretty cool to see all of that. And we were able to, thanks to the techniques that they showed me and some of the stuff that I was deploying, We were able to scale that campaign pretty, pretty quickly and pretty big. So those are the two campaigns that I remember that were really, really challenging. The first campaign that I launched was really challenging because I really didn't know what I was doing. I still don't, but you know, it's it. I can say that well, you know, I spent X amount of money, so now I kind of know that's a lie. I don't know what I'm doing most of the time, but but you know, the second campaign was like the it wasn't because of the technical aspect of the campaign because the campaign, the funnel was working. Everything was working, but it was the mindset thing. It was a breakthrough in terms of the mind. It was like, oh wow, this guy's spending X amount of money and making X amount of money back, right? And now I can manage hundreds of thousands of dollars of advertising every month without any problem, but at the point, it wasn't. You know, it was a brand new scale. I was thinking in other numbers, and I'm pretty sure, you know, people are watching this and saying, well, you know, that's cool, but that's cute. That's what we're spending a day, you know, on ads. And I'm like, okay, that's awesome. That's, you know, that's the next level. That's the thing that I want to be able to achieve because again, people are saying, well, you know, maybe you're spending $1,000 per day or maybe you're spending $100 or $10 per day and that's fine, right? When you go from $10 to $100, that's one big breakthrough. When you go to $100 to $1,000, when you go to, you know, $10,000 per day on advertising, that's another breakthrough that you need to have. And then some people are spending that per hour in advertising, and that's pretty cool. So there's always a new level of understanding about the platform that I think curiosity is a big driver when it comes to media buying, when it comes to entrepreneurship in general. So those are 2 experiences that I had that were pretty, pretty cool. All right, cool. Let's see if we have any more questions. I don't see that we have any more questions, but maybe I just need to wait for a little bit because these tends to, you know, to be a little bit of a delay. So there's definitely a delay there. What's up, Chris? Welcome, buddy. Thank you for watching. What's up, everybody? Thank you guys for watching from Facebook, from the YouTubes. Go ahead and go to marketingatlasshow.com to get your questions answered, and we'll go from there. All right, let's see if we have any additional questions. If not, We're going to call it a day. All right, guys, so I don't see any more questions. Short episode today, that's fine. We will help as many people as possible as, as much as we can when it comes to answering their questions when it comes to digital marketing. So if you have any questions when it comes to digital marketing and advertising, go to marketingatlasshow.com. If you want to check that, uh, that article that I just posted, it's on marketingatlasshow.com. So go to marketingatlasshow.com as well to actually check it out. We got featured, and again, I'm going to be running that specific deal for you guys if you go to hernanvasquez.com/perfect over the next couple of days, and you can get my Perfect Ads Formula with a big discount, okay, with a launch discount, which, you know, we haven't— I haven't rolled it back since we launched, which is like, I don't know, 3, 4 months ago, whatever, but it's going to be pretty good. I just want to get more people buying this product or actually getting access to these techniques. Because I think that it can definitely change your business. So again, hernanvasquez.com/perfect. Go check it out. I recorded a quick video. It's there. Go check it out. What you get, you get a bunch of bonuses as well. And thank you guys for joining me for a little bit. I'll see you guys soon. Have an amazing, amazing week.