The $997 to $1,997 price range is the ideal middle funnel offer: high enough to cover acquisition costs, low enough that buyers decide without a sales call. Use evergreen webinars to sell this tier to low-ticket customers, then offer payment splits to boost conversions. Skipping this middle tier and jumping to $5,000 creates too big a gap.
There's a price range I really like that a lot of people skip right over, and it's the range between $997 and $1,997. That's the middle of the funnel, and it matters a lot more than most people realize. It's the bridge between the low-ticket front end and the high-ticket offer on the back end. The reason I like that range so much is that it sits in a really useful spot. It's high enough that the math can work even if you're paying to acquire the customer, but it's still low enough that most people do not need a sales call to buy. That's the part that makes it so powerful. At this price point, a lot of buyers are still comfortable making the decision on their own. They can read the page, watch the VSL, go through the webinar and buy without ever needing to talk to someone. That gives you a lot more room to scale because you're not depending on calls, calendars, or a sales team just to get the transaction done. This is why I like Evergreen Webinars so much for mid-tier offers. The flow is simple. Someone buys the low-ticket front end, then they get invited to a webinar that sells the mid-tier offer. Some of those people buy, and because the webinar is evergreen, the system keeps running without you having to rebuild it every week. I've seen businesses built almost entirely around that one middle offer, and the pricing can be structured in a smart way too. Maybe it starts as a one-time payment at $997. If they say no, you offer 2 payments. If they still say no, you offer a longer payment plan. Same offer, different ways to say yes. That's why I think this part of the funnel is so important. If you try to go straight from a $27 front end to a $5,000 mastermind, you're asking for too big of a jump too fast. The mid-tier offer is what closes that gap. It takes someone from I trust you a little to I'm ready to invest more seriously. That's why I like this range so much. It's the middle funnel sweet spot.
