Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

The more you scale the more you'll pay. #machinelearning #scalingabusiness #advertising

14 Feb 2024 · 1 min

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In this short promotional video, the speaker explains that as advertising budgets grow, the cost per acquisition rises because machine‑learning platforms (Meta, Google) first capture low‑hanging, ready‑to‑buy prospects. Once those are exhausted, larger budgets must target increasingly colder audiences, which requires more spend to “warm” them up. The speaker frames this as an inevitable trade‑off for coaches, consultants, and information‑product sellers who want to scale. He then invites the viewer to visit makemyadsgreatagain.com to get a team that can manage the ads while the business owner focuses on growth.

Chapters

The more you scale your ads, the more you're going to pay for everything. And that's the name of the game. Why? Because with machine learning, with Facebook machine learning or Meta machine learning or Google machine learning, at your current budget, there's a certain amount of low-hanging fruit. There's a certain number of people that are willing and ready to do business with you right now. But most of the people are not willing and ready to do business with you right now. So you need to warm those people up. So in other words, you're spending more money and you're pushing larger and larger budgets so you're reaching colder and colder and colder audiences. Hey, are you a coach, a consultant, or do you sell information and you want to take your ads to the next level and you want to bring in a team that can help you do that so that you can focus on growing your business? Then I have some great news. Go to makemyadsgreatagain.com. There's a message waiting for you there.