After eight years running Facebook ads, the presenter argues that daily habits separate successful media buyers from the rest. At scaledriven.com, he's codified these routines for his team to manage client campaigns better.
And one of the things that I had to learn when I started running Facebook ads, I think 8 years ago, was to have a really good routine or a habit, right? Habits for success. And they are really different from any other type of routine that you might think about. In fact, there's some things that media buyers and advertisers that are really good, they do every single day. In fact, at scaledriven.com right now we have a team of media buyers buying ads on behalf of our clients. I teach them and I had to develop these routines for them as well so that they could become really, really good at running ads.
