The ONE Facebook Ad That Works The Best Right Now!!

Hernán Vázquez shows how to run a Facebook ad that teaches something valuable before the pitch. He posts long-form educational content on his page, promotes it using the post ID, and links it to a sales funnel for his book Perpetual Profits. The strategy works because it builds trust first.
Chapters
All right, I think we're live. What's up everybody? How are you guys? I think we're live on everywhere. Let me go live on Facebook. Yeah, we're live now on Facebook. And let me share this on the Facebook group as I usually do. What I basically grab is the feed from my Facebook page and then, um, you know, just go live and share that live on the Facebook group, which is pretty cool. So let me do that right now. Join group, and the name of the group is Digital Marketing Strategies for Entrepreneurs if you want to join, if that's what you want to do. All right, what's up everybody? We're good, we're live, we're streaming everywhere at the same time, which is pretty cool. All right, so, um, welcome guys, happy Saturday. Today's Saturday, the 26th of January, and it's almost 1 PM here in Argentina, Buenos Aires. So I'm about to have lunch. My beautiful girlfriend is making lunch for the two of us, so she's over there. So, all right guys, um, all right, so I want to share with you guys something really, really cool for today's, um, streaming. I guess you call it. And it's like the one— if I had to start over, this is the type of ad that I would create, okay? That type of Facebook ad. This type of Facebook ad is working across the board. Like, I've tested it with info product marketing, I've tested it with brick-and-mortar businesses, I've tested it with ecommerce stores, I've tested it with consultants and coaches. It's working really, really well. I'm gonna show you guys what kind of ad it is. And the theory behind it is that the more you can teach in your advertising before you get anyone into your website, the higher the success rate is going to be for your ads. Okay, why? Because at that point you have earned the right to pitch them with something. Okay, so that's something that I want to share with you guys right now. And this is, as you already know, this is only part of the equation. You know, this is only part of the the whole thing when it comes to Facebook ads. The rest of the stuff comes with the funnel. If you want to learn how to create a, uh, you know, good, potent, powerful funnel that turns complete unknown, complete, um, strangers online and make them give you money and buy your products and services, you really need to get a copy of my new book Perpetual Profits. So you can do that by going to perpetualprofits.net and download a digital copy. It's a PDF. You don't need to wait for the mailman. Mailman, sorry. It's pretty cool, and you can read it like if you purchase it today, you can read it by the end of today or maybe by the end of tomorrow if you're a slow reader like I am. All right, so anyways, let's hop into the computer real quick, and I want to show you guys one of the best ads that I've been running for quite a while right now, and it's the type of long-form copy educational ad with an image. Okay, but there's some nuances to this specific ad that I want to share with you guys today, is the fact that this is a post that I made on my page, and then I grabbed the post ID, right? I grabbed that asset, and then I'm pushing this as an ad to my audiences. And basically, the post ID, you can get it if you go to the publication, you click on the date, and this will pop up, and this is the number, this is the string of numbers that you want to grab. Okay, now with that being said, this is an image. Okay, this is plain and simple an image that I posted on my page. It's not a quote-unquote image ad. You know those ads that are square or square now or horizontal and you know you can click on them and you will click on them and they will they'll take you to the page. That's not the case here. The case here is like boom, you click here and it makes the image bigger. But For one reason or the other, this is really working and it's getting sales to my book funnel. But as you can see, it's a really long ad. And what I like to do is I like to, you know, to put my thinking cap on right here on Facebook and I wanna say, okay, what is everyone doing on Facebook? Everyone is trying to pitch their products and services. What I wanna do is I wanna treat Facebook as a publishing platform. And what I mean with that is that if I would start writing blog posts on Facebook where people are at instead of writing them on my blog, which I still do, but instead of going there and, you know, trying to write a blog post on my blog and then trying to get people from Facebook to the blog, my idea was to write a blog post where people are, which is Facebook. People are on Facebook, they're spending time on Facebook, there are billions of people on Facebook. So why don't I write a blog post where they are? And you don't need to be a good writer. In fact, I'm a lousy writer, but I have a guy on my team. His name is Colin. He's awesome. And one of the things that that poor guy needs to do for me is to proofread my stuff. So I, you know, I put words gibberish on the screen and then he would turn them into awesome pieces of content. So thank you. And it's just one of the things that he does. He's really smart. Really, really sharp dude. So a big shout out to Colin for helping out with this. But the point is that I write a blog post on Facebook and I use that as an ad. And I've used this again over and over and over again. So this is an example, all right? I'm telling a story and then I'm teaching on my ad. And don't worry, again, you don't need to be a good writer. You can either record yourself if you're better, if you feel you're better on video, you can record yourself on video talking about something like this and then you can go to Rev.com Rev.com and get this transcribed. And that would— sorry, that would be your ad right there, or your blog post. Or you can record it, the audio, and do the exact same thing. Go to Rev.com, get the transcription, and then get somebody, maybe yourself on Fiverr, somebody on Upwork or Fiverr, to edit that script. Because that's not going to be a post, that's going to be a transcription, right? So it doesn't matter what you do. Like, I actually sit down and type this, and then I send it to Colin to polish it, but I type this And you know, it takes me probably 30 minutes or something, right? Once you get a good idea. But the main point is you sit down, you write this, which is a blog post. It doesn't have to be like— you don't need to be a, you know, a super special copywriter, because the reality is that when you're teaching something valuable, you can be a good copywriter, but I'm not— I don't consider myself a good copywriter. I'm just okay as a copywriter. So I don't need to be a great copywriter because I'm actually delivering value here, which makes things things so much easier. So if I'm actually delivering value here, I don't need to be a great copywriter on the ad or the sales page or my video sales letter because I already delivered value. Okay, so I'm gonna leave a link for you guys here. Let me actually copy this and paste it on the little chat box that we have. I think we have a— what's up, Lloyd? What's up, my brother? How are you doing, man? Thank you for the support. He's always here, he's always liking my stuff, so thank you, man. I do appreciate you. Thank you for being here. So that's the post right there. I'm gonna put it on YouTube as well. So that's, that's the post right there. So if you want to go and check it out, swipe it, deploy it, whatever you have to do. But, uh, you know, that's the post right there that I'm using right now. And these are long-form posts, okay? So you will be able to check that out, you will be able to swipe it. But as you can see, I'm actually delivering good content here. And then I go to segue to my book offer, which is basically saying, hey, This is the formula I create to you to create. This is a formula I use to create great ads. If you love this, click here to get my book. Something along those lines. You know what I'm saying? I'm segueing and then I'm going into all of the stuff that's within the book. And yeah, it's all of this and more. So, and then another call to action. So get your copy here. Have an amazing day. That's it. And then I have a you know an everyday picture that has nothing to do with the ad. It's nothing to do with the book. It's just me. Watching memes. You know, some— somebody says that I'm reading jokes on the cell phone right here. So it's me watching funny video, cat videos on the cell phone right there. But it's working. It's one of my best ads to date. And then I replicated this model, uh, for, you know, a couple clients are having amazing results with this. So go ahead, swipe and deploy. And this is a blog post that I wrote on the Facebooks. So this is a framework that I already explained in— I think it's on my YouTube channel. If you go to hernanvasquez.com/youtube go to my Facebook page and you search for framework or Facebook Ads framework, somewhere, something along those lines, you will get a tutorial that is like a long tutorial showing you step by step this stuff. But this is still working really, really well, okay? So I just want to show you guys this in this Saturday, and I hope that you swipe it and deploy it for your own stuff, whatever it is that you're doing, because if you have good ads It is amazing what a good ad can do for your business. Like, it's an asset that you can run it for months, you can spend a lot of money behind it, and it can get you a lot of, you know, customers and whatnot. So with that being said, I hope that you guys enjoy your Saturday. If you have any questions, come join the free Facebook group. It's completely free. You can go at hernanvasquez.com/facebook and join. And if you want to know how to do this and how to put up a funnel behind it, put a funnel behind it that will actually make you money, because the ads and the content is only, you know, a tiny itsy bitsy piece of the entire machine. If you want to learn how to create the rest of the machine, go to perpetualprofits.net and download a copy of my book. It's $5.60. It's really inexpensive. There will be more offers on that page, but it's— they're there to increase the value that I give to you, okay, as a customer. So Hope that you enjoy your Saturday. If you have any questions, come join the free Facebook group, and I'll see you guys tomorrow. Bye-bye.










