Put the product price directly on your ad image. Without it, you get clicks from people who bail when they see the cost. Showing the price upfront pre-qualifies clicks and kills wasted traffic, even if CTR drops.
One of the easiest wins in ads is just putting the price on the image. That's it. Most people leave it off and then wonder why they're getting clicks that don't turn into sales. Because what happens is simple. People see the benefit, they click, they land on the page, they notice the price, and they leave. So the click looks good, but the sale never happens. When the price is on the image, that changes. Now people know the number before they click. So the people who do click are more qualified. Your CTR might drop a little, but that's usually fine because the clicks you lose were probably never going to buy anyway. And the people clicking now are much more likely to convert. So if you're selling a low-ticket offer, test it, put the price on the image, and compare it to your current version. The data will make it obvious.
