Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

The Red Yellow Green System For Daily Ad Decisions #shorts

29 May 2026 · 1 min

Watch on YouTube

1:15

In this short instructional video, the speaker proposes a streamlined 15‑minute daily routine for managing Facebook/Meta ad campaigns using a simple Red‑Yellow‑Green (RYG) classification system. First, the advertiser defines a target Cost‑Per‑Acquisition (CPA), e.g., $30, which sets the profitability benchmark. Each ad set is then placed into one of three buckets: • Green – CPA at or below target, indicating a healthy ad that can be cautiously scaled. • Yellow – CPA slightly above target but still close; the ad is monitored but not scaled or killed. • Red – CPA well above target or the ad has spent heavily without conversions; the ad should be stopped. The speaker emphasizes that daily decisions should focus solely on this color question, avoiding over‑analysis of metrics like CPM or frequency. Weekly, deeper work such as planning new tests and creating creatives is performed. A key warning is not to hold yellow ads for more than 3‑5 days; if they don’t turn green, they are likely to become red and should be killed. This system aims to reduce time spent in Ads Manager, prevent emotional attachment to ads, and keep daily actions simple and profitable.

Chapters

Most advertisers spend way too much time in Ads Manager. You do not need an hour a day. You need about 15 minutes and a simple system. I use red, yellow, green. First, know your target CPA. That's the number you need to stay profitable. Let's say it's $30. Then every ad set goes into one of 3 buckets. If it's at target or below, it's green. That means it's working and you can scale it carefully. If it's a little above target but still close, It's yellow. That means you watch it, but you do not scale it and you do not kill it yet. If it's clearly above target or it's already spent too much without converting, it's red. That means it's done. That's the system. You're not overthinking CPM frequency or trying to guess what the algorithm is doing. You're just asking one question: is this green, yellow, or red? Then you take the matching action. The deeper work happens once a week. When you're planning new tests and making new creatives. But the daily check is simple. And the biggest mistake people make is holding on to yellow ads too long because they feel like they might turn around. Usually they don't. If an ad stays yellow for 3 to 5 days and never moves to green, it's usually headed to red. And red means kill it. That's why this works. It keeps you from getting attached and it keeps your daily decisions simple.