The Secret Behind Online Client Acquisition (A.K.A How To Sell More) 💵💵💵

Let me see if we're live actually, because I think we should be live, but you know, there was some funny funky stuff going on with the OBS, the good old OBS, and we're live. So I'm gonna do this and then we'll know that we are live on the, on the thingy, on the Facebooks and on the YouTubes. All right. So because there's a little bit of a delay, so I want to be all right. So here we go. Boom! I'm gonna go live on the Facebooks. What's up, Facebook? What's up, YouTubes? How are you guys today? There's a little bit of lag and delay. I'm still getting used to it, so I apologize in advance for that. And yeah, this is gonna be pretty cool because I have some some stuff to share with you guys today. So first off, let me share it on the Facebook group. As I usually do. The way you access that Facebook group— whoops, shut up. So the way I— the way you access the Facebook group is by going to facebook.com and typing Digital Marketing Strategies for Entrepreneurs. That's number one. Number 2 is by actually going to hernanvasquez.com/facebook. Okay, so you're welcome to come come and join and have fun and whatnot. All right, so here we go. I wanted to tell you guys a little bit about what has been going— has been going on behind the scenes of one of my funnels and why you need to have in mind always go to the source of sales and the leads and everything if you want to know exactly what's going on with your Facebook ads. All right, so but first, but before I actually show you guys that, I wanted to kind of go after what I think it's kind of a controversial topic if you think about it, because a lot of business owners or a lot of people that come and consult with me, you know, on a daily basis, they want to put $1 in and they want to take $10 out from their Facebook ads campaign immediately, like over 24 hours. And while that's awesome, I would like to be doing that day in and day out too. That is one of the hardest things to do online because if you think about it, what you're doing is to turn somebody that do not know who you are, you might very well be, you know, a Nigerian prince. I won the lottery several times already, by the way, so I might be a billionaire. I just don't know. But that's the reaction that a lot of people might have with your stuff online. So a lot of business owners, they put an ad on Facebook and they say, okay, I put $1 on an ad, I want to take $10 out immediately. And the reality is that that is really, really hard to do and it doesn't work 9 times out of 10. So what do you do? Well, there's a little bit of mentality and mindset shift that I go with my consulting clients every time they come to me. I go through this process of thought, right? And I'm gonna share with you guys exactly what I mean in a minute. But here's how the big companies, and I mean big companies like Agora, Agora Publishing is like the biggest company, the biggest info— information publishing company in the world pretty much. And they make something like, something crazy, like I think they're making like $300 million or $500 million a year or something nuts like that. And their sole purpose when they come to everything that they're doing, their ideas, their copywriting, you know, getting into these different verticals and whatnot, Their sole purpose is to acquire a new customer at a given CPA, cost per acquisition. So when you're advertising, this is more like black and white, right? Because you can say, okay, so I spent $10,000 on ads, I got 10,000 customers, so my cost per acquisition is $1 per customer, right? So I paid $1 to get a new customer, or $10 or $100, it doesn't really matter. But if you're not advertising right now, it can be a little bit harder. One way to do this is to actually divide your cost, your operational cost, by the amount of, you know, divide that. Let's say that you spent, I don't know, $50,000 last month in operations, and then you divide that by the amount of customers that you got last month. So that would be, I don't know, 500 customers, 5,000 customers, that would be $10 per customer, right? But when you're advertising, it's like pretty black and white. The reality is that if you spend $10,000 on ads, you got 1,000 new customers, that, that's $10 per customer, right? So that's called CPA, or cost per acquisition. And how the big dogs in the industry are able to keep on building this machine and keep on growing and keep on growing is by doing a couple of things. And I'm gonna share with you guys what I'm doing right now. So the first thing that they do have is something called a liquidating offer or a liquidating funnel, or, you know, something that is called a self-liquidating offer, something that you can run on Facebook Ads or AdWords, whatever that is, where your cost per acquisition is a little bit lower or similar to the amount of money that each customer is worth to you. So let me actually share my screen real quick. And this is a campaign that I've been running for just a couple days. You know, we didn't spend much, we spent $300. We're still testing a bunch of stuff And as you can see, this is for my book, by the way, and I'm targeting all of the people that have been, you know, following me for, for a while. And I just launched, like, I think it went live today actually, this cold campaign for people that they do not know who I am. But the reality is that, you know, Facebook says that we got 3 sales and we spent $300, and for a book is $101, right? Now here's the thing. The book, it's $5.60. So if you think about it, I paid $100 to get $5.60 buyer, which doesn't make any sense, right? But let me explain. So first off, Facebook is saying that we got 3 sales, but if I go to the ClickFunnels, um, ClickFunnels is showing 8 sales. And I'm still working on the upsells and downsells and whatnot, and I'm gonna explain this part in a minute. But the reality is that we got 8 sales. So if I divide $304 divided by 8 sales, we ended up paying $38, like effectively per buyer, right? That— this is our cost per acquisition. The rest of the funnel steps are here for 2 main reasons. Number one is to add more value to the people that go through the funnel, right? So for example, I'm, I'm, I'm selling my book for $5.60, but then on that page you can opt— I think it's for $27 or something— you can get my Facebook ad guidebook and all of the tutorials that come from the guidebook. And that, that, that was being sold at some point for $500, and now you can get it at $27 on that page, right? That's called an order bump, right? And that— the sole purpose of the order bump is to increase the value of each, um, sale, right? And then I have, for example, if you want to know exactly how to build a funnel A to Z, top to bottom, whatnot. I have a funnel course that's called the Profit— uh, the Convert and Prosper, um, funnel course, and that's also being added there. So if you think about it, just a handful of people will buy the book, and a handful of people from the people that buy the book will buy the, the order bump, and then some people, you know, will find interesting the— to buy the upsells and downsells and whatnot. That's why it's called a book funnel. So the main purpose of a book funnel is that if I'm paying $38— let me go back here— if I'm paying $38, right, per, per buyer, that means that this average cart value needs to be above $38 or better, right? I run book funnels like, for example, I have a couple of book funnels where the average cart value is $70. So I can spend effectively up to $70 to acquire a new book buyer and and I would be breaking even, right? So of course this has just been launched. This is looking good. This is promising. This is what I'd like to see when it comes to the conversion rate. I'm still testing order bumps, still testing the order and whatnot of this stuff, but $38 per book buyer is okay. Like, I can live with that as long as I can increase the average cart value. Right now I'm losing money, but that's fine because I'm buying data from Facebook. All right, so this is kind of the mentality that you want to go in whenever you're selling something online. So for instance, let's say that you have an e-commerce store, right? All of the guys that are running any type of e-commerce store or Shopify store, they see these 7, 8 figures, 6 figures advertisers and whatnot, and that's all fine and dandy, but they want to put $1 in and take $20 out immediately. And if you want to really grow your online business, what you need to think about is Okay, what is my acquisition funnel? And the acquisition funnel has one sole purpose. It doesn't— you know, a lot of, a lot of companies live off this, like live off these type of funnels, right? These are the bread and butter. But if you think about it, the acquisition funnel has one purpose, which is acquire a customer at a break-even or better position. Meaning even if you're making some money, that's awesome. At a break-even or better precision so that you can actually scale that funnel as much as possible to acquire as many customers as possible, and then you can sell them something else. In my case, it's Growth League and, you know, some other programs that I have going on and whatnot. It can be consulting, it'd be whatever it is on the backend. But the main point is that I want to share with you guys, uh, how you need to think about this in terms of 2019, moving into Facebook ads, moving into acquiring customers kind of the mentality that you want to have and that you need to have in order for you to win, right? I want you guys to win when it comes to advertising, because if you win when it comes to advertising, you will want to spend more money, and then you might contact me to do that job for you, right? So I want you guys to win when it comes to advertising. That's why I'm sharing all of this value with you, right? So think about this. Think about what is your acquisition system. Right? And the reality is that the, the, the, the minute that you get a new customer, it doesn't really matter if they spend $5, $1, $500, or $50,000 with you. The minute you get a new customer, you're getting an asset. This is like real estate, right? Instead of getting a house, you're getting an asset because each customer, as long as you keep, you know, fostering that relationship, you keep selling them stuff and whatnot, they will keep on increasing in value. All right, so this is how the mentality of like people that— Agora or the big names in industry— that is how they operate, because their money's on the back end. It's not on the front end, it's on the back end. All right, so I hope it makes sense. I'm explaining all of this from A to Z, top to bottom, on my new book Perpetual Profit. So if you didn't get it yet, go ahead. You will be able to check this funnel, you will be able to hack this funnel, if you would. Um, and you can get that at perpetualprofits.net. It's, uh, you know, it's, it's pretty inexpensive. It's a short book, but it's packed with information. We'll share with you all of, you know, kind of my journey, but also all of these ideas that will allow you to actually, you know, win with your Facebook ads, right? And if you so choose, there are some other offers on that funnel as well that the only point of those offers is to increase the value that I give to you as a, you know, as a person, as a business owner, and as an entrepreneur. All right, so I hope that you enjoyed this. If you did, go ahead and share with somebody that needs to see this. And I hope that you get a copy of my book. It's really good. Again, I'm not saying that. You will see a lot of testimonials on the order page, a lot of testimonials, and they keep on coming. So thank you guys for that. I'll see you guys really, really soon. Bye-bye.