A client added $40,000 per month by offering a step-by-step SOP guide as an order bump at $5. The speaker shows how to extract a transcript, use AI to generate the SOP, and format it in minutes. With over 50% conversion rates, the bump works best when priced to reflect its value, not undercut.
This is probably the easiest order bump you can build, and it's been making one of my clients an extra $40,000 a month. It's just an SOP, which really means a step-by-step document that shows someone exactly how to do the thing your main offer is teaching. The reason it works so well is pretty simple. People love anything that makes implementation feel easier. They buy the guide or the course because they want the result, but a lot of them are also a little overwhelmed the second they get it. An SOP makes the whole thing feel more doable, and the best part is it's fast to create. You can take the main offer, get a transcript of it with something like Otter or Descript, drop that into ChatGPT or Claude, and ask it to turn the content into a detailed SOP with clear steps and checkboxes. Then you clean up the output, make it look good in something like Gamma, and you're basically done. That's why I like this so much as an order bump. It doesn't take long to build, but it feels really useful to the buyer because it helps them actually use what they just bought. In my Rapid Scale Framework funnel, the front-end offer is $495 and the SOP bump is $5. It converts at over 50%, which means more than half the people who buy the main offer also add the SOP. So the average order value jumps almost immediately, and the pricing matters here. I would usually keep the SOP at the same price as the front end, or maybe a little higher, up to about 1.5 times. What I would not do is price it too low just because you think more people will take it. Usually that sounds smart, but the math is worse. That's why this works so well. Same traffic, same main offer, same checkout page, just one extra checkbox. That makes the purchase easier to implement. And in one case, that one checkbox is generating an extra $40,000 a month. So if you don't have an SOP order bump yet, this is one of the fastest things you can build.
