Major sports events like the Super Bowl and Olympics drive up advertising CPM rates sharply. Many advertisers see higher costs during these periods, so media planners should budget accordingly and time campaigns around these seasonal spikes.
There's a couple of, uh, times throughout the year that you want to be mindful of. For example, we just had the Super Bowl on Sunday and CPMs were crazy. Okay. CPMs were crazy. I don't know if that really impacted you because it's not as global, but the Super Bowl for many of our clients, it did impact them. So any major sports event, any major thing like that, like the Olympics or something like that, it might raise CPMs. Okay. So have that in mind.
