Grade your ad sets daily using a traffic light system: Green ones hit target cost per customer, scale them 20% every 48 hours. Yellow ones are close, leave them alone. Red ones spent twice the target with no results, kill them immediately. Takes 15 minutes, no tools needed.
Here's a dead simple system I use to manage millions in ad spend. If you're making ad decisions based on how you feel, that's not a strategy. That's gambling with your money. Here's a dead simple system I use to manage millions in ad spend. Grade every ad set like a traffic light. Green means it's hitting your target cost per customer. Scale it. Bump the budget 20%, but wait 48 hours between each bump. Yellow means it's close but not there yet. Leave it alone. Don't touch it. Give Meta more time to figure it out. Red means it spent at least 2 times your target cost and it's still not working, kill it. No emotions, just cut it. Here's the key: do this every single morning. It takes 15 minutes. No fancy tools, no complicated spreadsheets. Just look at your numbers, grade everything red, yellow, or green, and take the right action. The people who win with ads are the ones who stay consistent with a simple system, not the ones trying to come up with some crazy hack every week. Follow for more simple systems that take the guesswork out of running ads.
