Three placement strategies for Facebook ads: automatic placements as your default, feed placements for broad reach, and search-result placements for intent. Messenger ads work for starting conversations that move to phone calls.
So there you have it, basically the top to bottom way of running Facebook ads and where your ads are showing. There's some other campaigns, there's some other type of placements like Messenger ads, like you can show your little ad on Messenger. Specifically this works well when you're trying to talk to somebody and try to convince them to take action on Messenger. We have a couple clients at scaledriven.com that that's what they do. They sell on Messenger and then they take them to a phone call to close them and they work really well. But for the most part you wanna use automatic placements, number one. Number 2, you wanna use the feeds. And number 3, you wanna use the search results as much as possible.
