Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

The ultimate growth strategy #organicreach #paidadvertising #roi

17 Aug 2023 · 1 min

Watch on YouTube

0:43

In this short talk, the speaker outlines a practical growth framework for businesses based on their stage and resources. He argues that when a business is just starting and revenue is low, the only truly "free" traffic is time spent on organic tactics such as posting on social media, creating content, and SEO, because money isn’t available for ads. Paid advertising, he notes, can accelerate growth but requires a budget. Once a business has achieved some traction—a community, a social following, or an email list—it becomes viable to blend both approaches, using paid ads to scale the existing organic base. The overall recommendation is to start with organic, shift to paid as resources allow, and eventually combine the two for maximum impact.

Chapters

When you're just starting out, when you're not making a lot of revenue from your business, I think that organic is the way to go because you're always paying for your traffic. You know, there's no such thing as free traffic. You're either paying with your time or with money, right? So you're either paying with your time, you know, posting on social media or uploading content or trying to rank on Google. You're always paying with your time. I like advertising because it accelerates everything, right, with a little bit of money. But at some point, most of our clients come to us when they have, again, they have some traction. That means that they might have a community of people, They might have social media following, they might have a small list, and they want to take it to the next level. I really like to combine both.