A 10% conversion rate means 90% of visitors leave without buying. Retargeting those dropoffs with traffic campaigns on Facebook captures the lost sales, since you've already paid to get them there in the first place.
if you have a really, really good funnel, that also means that you're leaving most people out of the equation. If you get 10% conversion rates on your funnel, that means that 90% of people are not converting right away. So that's when retargeting comes in. And for retargeting, we use traffic campaigns. The reason why is because we already got somebody that is interested in our product. We already paid a premium to use Facebook machine learning algorithm to get somebody in our website. So now we run traffic campaigns to get them back and finish what they started.
