Three things make ads work: a strong offer you actually want to buy, targeting that reaches the right person at the right time, and messaging that signals who it's for and delivers value fast.
So here's a question that I get all of the time, which is, how do I make my ads work better? And it comes down to 3 things. Of course, you need a good offer. If your offer is not good, it doesn't matter how good your ads are, your offer is not gonna perform. Advertising will only amplify what is already there. So make sure that your offer is good. Number 2, it's all about the targeting, who you're targeting. You wanna make sure that you're targeting the right people at the right time. And number 3, it's all about the messaging. What you're saying on the ads need to tick 2 boxes. Number one, it needs to signal out the right audience, and number two, it needs to add value to that audience right there and then on the app. And if you want more tips and tricks like this, make sure that you follow.
