TikTok is booming for ads, but many advertisers waste money there because they don't know how to target properly. When advertisers leave Facebook, it frees up cheaper inventory on other platforms, which helps campaigns perform better overall.
Now TikTok has been again a more trendy platform and it might have been developing its advertising machine learning and all of that, so a lot of people are having a lot of good results. But a lot of people are having really bad results, and the reason why is because they're misunderstanding how they should be targeting and who they're targeting when they're running TikTok ads. This also takes me back to the thing that I always said, which is it's great that people are jumping ship from Facebook and going into TikTok and other platforms because that frees up inventory in many of the platforms that we're running ads from with ScaleDriven.
