Short looping video ads of 5-10 seconds get higher click-through rates and cost less per impression than longer formats. You can build retargeting audiences from who watches them, not just from your website visitors.
Try short video ads. Right now they're crushing it. We're talking about 5-second long, 10-second long little looping video ads, and you can make them with pretty much any type of online video ad creating platform. Right now all the rage is AI, so AI video creating platform can help you do this. And these short video ads, they have 3 benefits. Number one is that they usually have a high CTR. People want to see what's behind that video that you have going on. Number 2 is that they have a lot of inventory. They can be served on video feeds, they can be served on mobile feeds, and you're paying less per click and less per CPM. And number 3, you can create custom audiences out of video views, and that is pretty neat because if you're trusting just on website visitors or leads or something like that, then you're missing out on a big pie, a big pot of people that have engaged with your ads, that have seen those little videos, looping videos, and you can retarget them with more offers.
