[TUTORIAL] Which Facebook Campaign Objective Should You Choose For Your Ads? 🤔💡🤩✅👌💎💰

Hey everybody, what's up? On this video, let's find out which campaign objective should you choose for your Facebook ads. Hey guys, what's up? Hernan Vazquez here and welcome to another video. And the reality is that after the intro, I don't know what to say. I do not know what to say. Should I do this? Should I do this? You know, whatever. Like, it's like I honestly do not know what to say. So I apologize for that. And welcome to another video. And I wanted to thank you guys once again for the support, the comments, the likes that you have been giving me over the past couple of weeks. It's been amazing. So thank you guys for that. Now, this is a question that I get a lot. Okay, I'm constantly probing I know that doesn't sound too good, but I'm constantly probing you guys and, and trying to figure out what you guys want and what you're struggling with when it comes to growing your business online. And one of the questions that comes and comes and comes again is, which campaign objective should I choose for my Facebook ads? Which is completely normal, you know. When you're starting with your Facebook ads campaign, there are a million and one campaign objectives, objectives that you can actually go ahead and choose. And Facebook, they are not into lowering the amount of campaign objectives that you can choose. In fact, they're adding more and more and more as we move forward, which I think this is a pretty cool thing, right? Because it allows us to have more options when it comes to advertising and whatnot. But the reality is that when it comes to your marketing, pretty much everything in your life and in your business I always use the 80/20 rule. That means that 20% of your efforts will bring 80% of the results, but also 20% of the Facebook campaign objectives will bring you 80% of the results. Now, why is this so important? Well, the reality is that if you pick a campaign objective that's wrong or is not aligned to the goals and to the objectives of that campaign, you can waste a lot of money. And I see people saying, hey, I'm driving a lot of clicks but I have zero conversions, or I get a lot of likes but I don't have any clicks. So depending on, on your campaign objective, you really want to have this in mind and you really want to experiment a little bit. All right, so first off, that's step number 1. Okay, step number 1 is what's the goal of your campaign? Is it to drive traffic? Is it to get conversions? Is it to get video views? You know, the reality is that your goal Your number one goal, no matter what you do on Facebook ads and any kind of paid advertising platform for that matter, should be to make money, okay? To get to put $1 in and to take $1 out or better. That should be your main goal. So if you're advertising on Facebook just for the fact that you need likes, I would advise you stop doing that right now because you're burning money, okay? So your goal, no matter what it is, should be to make money. That's like an overarching goal. But probably on your sales funnels you have little goals, like you have intermediate goals that you wanna achieve as well, right? So most often, like 9 times out of 10, 9 times, literally 9 times out of 10, I will pick the conversions goal, okay? No matter what I do, I would almost only pick the conversions goal. Conversions goal. Okay, now why am I so adamant about picking the conversion goals? Because the reality is that Facebook nowadays, the Facebook advertising platform, is one of the most advanced AIs in the history of the world, pretty much. Okay, so it has, you know, Facebook is a data company, so Facebook works with a lot of data every day, and we're pretty much giving a lot of data into Facebook every day. Now, not only within Facebook, now that Facebook owns Instagram, WhatsApp, and a bunch of other companies, and with the installation of the Facebook Pixel, they can track you pretty much everything, okay? So I trust that Facebook will have much more data than I could possibly ever have, and the reality is that The conversions goal is one of the few goals within the Facebook advertising campaign that would actually trigger the Facebook algorithm. Let me say that again. If you're going for clicks, if you're going for, I don't know, video views, it will not trigger the Facebook algorithm. All right. This is super important because the Facebook algorithm starts working when you're asking it to do the heavy lifting for you. So basically, on the conversions goal, you're asking Facebook to go out and bring people that would convert. So that, that's where the Facebook platform shines. So that's why I almost 99% of the time I would use the conversions campaign, even when a campaign or a pixel, whatever, it's completely 100% new. You know, there's a lot of gurus out there and marketers that will tell you, well, you need to age your pixel and whatnot. And I you know, probably said that, I don't know, 1 year back. But now, right now, the way it is right now, you don't need to age your pixel. You don't need to age your pixel whatsoever. You just pick conversions, you just tell them what kind of conversions you want, and you go. Of course, the more data you feed into the pixel, the better it will, it will perform, right? But nonetheless, you want to start with conversions off the bat because you want to trigger the algorithm Right off the bat. Okay, so conversions is like my go-to, my go-to goal when it comes to campaigns. Now the other goal that I use, and this is mostly when it comes to strategy of your funnel, is the video views. Okay, now you will be saying, hey dude, wait, you said like 15 seconds ago that you shouldn't be aiming for video views because video views don't bring the moolah, right? Don't bring money. And you will be right. But here's the thing, when I'm trying to build Facebook, it's still one of the best platforms out there that I know of to build an audience. And one of the best and fastest ways to build an audience is by doing video views. I talked about this in a past livestream. All right, so video views is like my second weapon of choice. Why? Because let's draw a really simple funnel right here. Let's say that I have a video on Facebook that I recorded Right? I have a live stream on Facebook that I recorded, and from this live stream I'm sending people into an opt-in, okay, so that they can download some free stuff. This is completely fine. Now the reality is that you can then retarget people that watch your video on Facebook. What that means is that the more video views you have with the correct targeting, you can actually go ahead and build a retargeting audience. So when I'm, when I'm working building an audience, the number one goal is to build video views so that I can then retarget these people. So this is like a 2-step approach. On this conversion approach, I'm usually going out cold saying, hey, join my webinar, download this, get that, get that, whatever that is, right? Or book a consultation, whatever that is. So I'm going out cold saying, hey, I'm trying to get cold audiences to come to me. Now, on the video views campaigns, what I'm doing is a 2-step approach. I'm presenting them with a really cool and really valuable piece of content, number one, which is generally a video, and then usually they're live videos. That's why you see me streaming a lot lately. So I'm presenting them with a content, with a piece of content that's live, so I go ahead and boost this so that then I then create a retargeting audience based on the video views. Okay, so this is the only case where I use video views. I don't use video views to inflate the view count. I don't give 2 shits about the view count. If I have like 1 million views, I don't give a damn. I only give a damn if I can create a big enough audience that I can then market my products to. All right, so you need to have that in mind. And then the 3rd conversion— that the 3rd objective rather— that I use a lot comes hand in hand with the video views, which is the engagement. Okay, the engagement objective. Now the same happens with video views. Engagement done, you cannot cash in on likes. It doesn't matter if you have like 1 or 2 million likes on your Facebook page, you cannot, you cannot go and buy milk and say, hey milk lady, can I give you some likes, you can give me some milk? No, it doesn't work like that, right? You need money, and likes do not usually equal money. And that's from the Facebook reps themselves, I'm not saying that. Facebook is saying that when you have a conversation with your rep, ask him if the likes will equal buyers, and they will tell you no. All right, so you need to have that in mind. So you cannot cash in on engagement, you cannot cash in on likes. But here's the thing, these 2 objectives go hand in hand because I can then have like a really valuable blog post or long-form copy on Facebook. I can push engagement through through that, and then guess what? I can also make an audience based on engagement. As well as I can make an audience based on views, I can also make an audience based on engagement. So again, what I'm doing is to bring a lot of people to my orbit, if you would, to my funnel. I show them a valuable piece of content, and then I can retarget them with a book, with, you know, with my book offer, or with a webinar, whatever I'm trying to do, okay? So these 3 right here, Let me change the color real quick. So these 3 objectives right here is the one— is the objectives that I use 99.9% of the time. These objectives right here are the ones that I use 99.9% of the time, conversions being 90% of the time, and then the rest is video views and engagement. I'm also testing a little bit with Messenger ads. I'm also testing a little bit with brand awareness because again you want to go ahead and have some testing, but I do not waste any time whatsoever at this point in time on these funnels that I'm working with for me and for my clients on driving clicks because if that's what you're asking Facebook to bring you, clicks, that's all you're gonna get, clicks. You're gonna get a lot of people trying to, you know, visit your page, but that's it. And if you want really, really cheap clicks, You need to target South America, you need to target like really, you know, third world countries, and you will get like 1 cent per click. But you don't want that, right? You want people that's targeted, that's really wanting to, you know, buy your purchase— purchase your products and buy your stuff, right? So that's what you want to do. So conversions number 1, then video views and engagement on a lesser level. That's why I put them on a lesser font, okay? On a lesser level. So that you know you can build an audience within Facebook, and then you can retarget them into some other thing. All right, so have this in mind when you're asking yourself which kind of conversions you should be choosing. I would say 95% of the time you would need to go with conversions. Okay, and if you're having some issues when it comes to conversions, I recorded—I think it was last week—I recorded a really cool video that would show you how to increase your conversions, which is pretty cool. All right, guys, so thank you once again for watching this video. If you have any questions whatsoever, you. Can drop them here, or you can come and join the free Facebook group, which is 100% free. And you know, I'm pretty active over there, and if you have any questions, I'm happy to help you guys out. So thank you once again for watching, and I'll see you guys on the next video. Bye-bye!