You can sell repeatedly to 100 loyal customers with nearly zero cost, but you'll hit a ceiling. To grow, you need colder audiences through ads, which costs more and converts worse. The math changes at scale.
Let's say that you have 100 people in your list, right? And they are your best customers, your best customers ever. And 100% of those 100 people will actually buy no matter what you sell. So you come up with a new offer, you send an email to that list, and they will buy. That's a really high profit because you didn't spend any money to get that money, right? That's a really high profit, but low scale, because once you go through those 100 people, you cannot keep on selling them the same product because Everyone bought. Conversely, what happens is the exact opposite when you're scaling a campaign. You need to show your ads to colder and colder and colder audiences. Now, that's not necessarily a bad thing. That's the way it works, and that's when we come in where we can help you tweak the math in your funnel and make your ads work better.
