A media buyer explains why scaling ad spend from $100 to $300 per day hits a wall. You need to optimize your landing page and checkout flow so the extra traffic actually converts. Budget increases alone won't work.
when you have a low budget, you immediately harvest the low-hanging fruit. But then as you start scaling your budget, then you will start, you know, bumping into people that are not ready to take action right now. So they might see your ads, they might click on your ads, but they might not take action. And what you want to do is that you want to launch a campaign and then you want to scale that campaign to the point that you are breaking even or the results are not there. And you want to tweak the funnel because once you scale from, let's say, $100 a day to $300 a day, you will find a ceiling when it comes to your funnel performance. So you want to tweak your funnel, you want to tweak your landing pages, you want to tweak your e-com store, whatever it is that you're sending traffic to so that you can unlock more scale. And by unlocking more scale, I mean that you are making more revenue out of the ads that you're running right now.
