Run a dedicated branding campaign that costs just 10-15% of your ad budget. It cuts sales cycles from months to one month and boosts revenue three to five times without changing prices or what you deliver.
every agency client that we have at scale-driven.com will go ahead, create a branding campaign. The reason behind it is because one, they're inexpensive. We usually run them with 10 to 15% of our budget. Number 2, they work to shorten the sales cycle, and this is really important, especially if you have high-ticket products. The sales cycle might be a month, might be 6 months, might be a year, right? But what if you could shorten that sales cycle from 6 months to a month? If you could shorten the follow-up from 6 sales calls to 2, that's a big deal. That can increase your revenue by 3, 4, 5 times by just doing that, right? By not doing anything else, not touching your pricing, your deliverables, anything like that.
