Facebook's machine learning finds high-intent users ready to buy, then Google Display Network keeps your brand in front of them across millions of websites. Together they handle both the hard sell and the reminder.
Google Display Network is a collection of websites. There are millions and sometimes billions of websites being offered every single day for you to actually grab traffic from them. So if you think about it, you're using Facebook machine learning to get somebody through the door that through their behavior and through Facebook data points, they have a lot of intent to become a client or a customer or a lead, and then you're using the rest of the internet or Google Display Network with its millions and millions of websites to stay top of mind.
