A friend's Facebook ad campaign showed a $4-$5 cost per acquisition in the first hours, looking amazing. But the presenter warns that early results are misleading. Wait 24 to 48 hours and costs typically rise to realistic levels.
I was talking to a friend the other day, we were texting and he has a challenge. He has a high-ticket offer on the backend. He just hired this new agency who was kind of asking me for feedback. And he said, look at what my team sent. So he showed me some screenshots and he's like, we just launched this campaign 3 hours ago and we're getting challenge buyers for $4 or $5 or something like that. And he was ecstatic, right? And I'm like, okay, you launched this 2 or 3 hours ago. It's really normal that you will get a lot of results initially over the first 24, 48 hours of your campaign. That's great traction. But I do expect your costs to go up. I do expect these to equalize and get to more real levels. So a couple of days later, I text him again and I was like, hey, how your ads are performing? He was like, yeah, you were right. He's still paying great price to acquire customers for his challenge, but still it's closer to normal.
