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In this short, the speaker warns that e‑commerce businesses typically lose 20‑30% of potential revenue because they do not follow up with abandoned‑cart emails. He explains that the loss occurs when a shopper clicks an ad, begins checkout, and then gets distracted. The proposed fix is a simple, automated four‑email sequence: an email one hour after abandonment, a second a few hours later, a third at 12 hours, and a final “last‑chance” email at 24 hours. The speaker notes that most funnel platforms already support this automation, so there is little barrier to implementation. By setting up the sequence once and letting it run on autopilot, businesses can recover sales from customers who were already intent on buying.

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