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The speaker warns that ecommerce businesses typically lose 20–30% of potential revenue because they do not follow up on abandoned carts. He explains that a simple, automated four‑email sequence can reclaim that lost sales: an email sent one hour after abandonment, a second a few hours later, a third at 12 hours, and a final “last chance” email at 24 hours. The sequence can be set up once and run on autopilot using built‑in features of most funnel platforms, making it a low‑effort, high‑return tactic for any online store.

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