Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

What are LOOKALIKE Audiences and SEED Audiences?

31 Jan 2023 · 1 min

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In this brief instructional segment, the presenter explains that Lookalike Audiences on Facebook are created by uploading a "seed" audience—such as lists of leads, past customers, booked calls, or buyers. Facebook then applies its algorithms and machine learning to analyze data points and behavioral similarities of the seed group, expanding it into a much larger audience (potentially millions) that mirrors the original characteristics. The explanation emphasizes the practical workflow: upload a modest list (e.g., 1,000–2,000 entries) and let Facebook generate a broader, behaviorally similar audience for advertising purposes.

Chapters

Now really simply put, lookalike audiences are audiences that you create based on a seed audience, right? If you have a list of leads, if you have a list of past customers, if you have a list of calls booked, if you have a list of buyers, you can upload that to Facebook and ask Facebook to create a lookalike audience, and then they'll use an algorithm and machine learning to increase the amount of people that's on that audience. Let's say that you upload 1,000 leads or 2,000 leads. 2,000 buyers, and then Facebook will grab all of their data points and similarities, and then it will expand that to a couple million people actually that are similar on behaviors and data points to that initial seed audience that you uploaded.