Twenty percent of your products probably generate eighty percent of your revenue. Test many offers, see what the market actually buys, then kill everything else and double down on the winners.
When it comes to entrepreneurs, we tend to develop a lot of offers and we want to offer a lot of stuff. But the reality is that the marketplace will tell you what they want to buy from you. A good example for that are e-com stores. A lot of e-com stores, they come to me and they come to us and they say, well, you know, I have all of these products, but I only have one or two that are really selling through advertising. And that's basically the name of the game. 20% of your products will generate 80% of your sales. 20% of your programs will generate 80% of your revenue. 20% of your offers will generate 80% of your revenue. And you can even take this further. You can even say 5% of your offers will generate 95% of your revenue. 5% of your products will generate 95% of your income. 5% of your customers and clients will give you 95% of your revenue and your profits and the money that you're taking home. Something that I learned is you can throw out offers out there and then the marketplace will tell you what they want to buy.
