Facebook's Audience Network is a network of partner websites showing Facebook ads, but it underperforms compared to Google Display Network. The speaker avoids it except for retargeting, where it sometimes works as part of automatic placements.
And number 5, I would say the worst performing placement, if you would, it's the Audience Network. The Audience Network are basically Facebook attempt to create something similar to the Google Display Network. Google Display Network works extremely well, but the Audience Network are partner websites, right? These are websites that have Facebook ads on them and they don't really work as well. I wish that Facebook would pay more attention to that because this will free up a lot of inventory, but they only work well for retargeting and honestly we don't get a lot of results with them so we don't use them as much unless we're using automatic placements and retargeting. Getting options.
