When your ad's click-through rate drops below 1%, your creative or targeting needs work. Focus on better images, stronger copy, and tighter targeting until you hit that 1% threshold. Once you're there, any sales problems are downstream, not with the ad itself.
Your ads are not supposed to sell the thing, they're supposed to sell the click. Now your landing pages or your sales pages are supposed to sell the thing that you want to sell, all right? So big distinction there. So what you want to do is you want to increase your click-through rate. That means how many people are seeing the ad versus how many people are clicking on it. We pay attention to a single metric. It's called unique outbound CTR. You can find it in your columns. You can add it. And anything below 1% It's not good. If you're getting less than 1% unique outbound CTRs, you need to work on your ads. And this can be by adding better images, writing better copy, having better targeting, right? You want to tweak your ads until you're above 1% unique outbound CTR. If you're above 1% unique outbound CTR, perfect. People are seeing your ads, they're clicking on it. You might have another problem which might be in your funnel, but it's probably not the ads.
