Look at your bank statements and PayPal records from the past year or two to find when revenue spiked. Figure out which offers caused those peaks, then double down on what worked and kill what didn't.
You want to go back over the past, I would say, 1 or 2 years and ask yourself, okay, what really worked, right? What was the offers or what we were doing at this time? And you can actually pop open your bank statement or your PayPal account or your Stripe account, and then go back, which is something that we do for clients is we go back 2 years and then we say, okay, why did you have a peak in revenue here? What happened here? What were you doing at that point that was actually bringing in the revenue? And generally what we would do is to do it again. Do more of that instead of trying to reinvent the wheel. And then when an offer is not working, just let it go. Focus on coming up with additional offers that people will want to buy.
