Start Facebook ads at $50-$100 daily to test. When ROI looks good, scale gradually to $250-$300, not all at once. As you spend more, Facebook reaches colder audiences, so adjust your sales funnel to keep conversions strong.
So in order for you to scale the ads, you need to play also on your funnel. And here's how I like to do it, okay? When I launch an advertising campaign, I launch it at a low budget. Let's say something like $50 to $100 a day. That's where I start. Generally, you can start lower than that, but initially you want to start at a low budget. And let's say that your campaign is performing, you're getting a good ROI, you're getting a good return, you're getting a cost per lead and all that good stuff. Then the next thing that you want to do is instead of going from $100 a day to $1,000 a day, you want to go from $100 a day to let's say $250 to $300 a day. Okay? And then you want to tweak your funnel because as you start scaling, what's happening on Facebook and on the Facebook algorithm is that your ads need to be shown to colder, colder audiences, right? Facebook will take your money and it will spend it.
