Your first $1,500 to $3,000 on Facebook ads is data, not profit. You're testing creative, audience, and funnel with no proven offer yet. Expect to break even or lose money early. Once you find what works, then you scale.
The reality is that this first time around, this first $3,000 or $1,500 or whatever, you're not going to see a return. Like if you see a return, it's a miracle, it's pure luck. And the reason why is because again, we're testing, we don't know what's going to work and we don't know what's not going to work. So we're buying data. And by buying data, I mean for this, and I want to set this straight, is that usually you're not going to see a return on that initial ad spend unless you have a proven offer, but we're not talking about proven offers. We're talking about testing. We're talking about starting something from scratch.
