In this solo YouTube presentation, the speaker outlines the Facebook ad formats that are currently delivering the best results. He argues that static images now outperform video ads, especially when paired with a free lead magnet, webinar, or low‑price offer such as his $47 "100 Million Framework". The recommended creative specifications are text‑on‑image designs and square aspect ratios, which look clean on mobile. He demonstrates two proven ad styles used for agency clients: (1) benefit‑focused, text‑heavy images and (2) bright, high‑contrast backgrounds with bold dark or white lettering. Creative assets are refreshed frequently—sometimes weekly, every 10 days, or even every few days—depending on ad spend, to keep customer acquisition costs low. The speaker stresses that strong, human‑written copy outperforms AI‑generated copy, citing classic direct‑response legends (David Ogilvy, Eugene Schwartz, Dan Kennedy, Gary Halbert, Frank Kern) as models to emulate. He promotes his copywriting framework, available at 100mframework.com for $47, claiming it teaches a repeatable process that produces superior ad copy and protects businesses from going broke. The video ends with a call‑to‑action to purchase the framework and an invitation to ask questions.
Chapters
Now, right now images are outperforming videos, especially if you have a free thing like a free lead magnet or a webinar or presentation, or even like a low-price item, like for instance our framework, which you can get by going to the100millionframework.com below. It's only $47. So those type of ads are working really well. Now again, we're using text on the ads because again, they tend to look really good on mobile and we're using square images. All right. Now, when it comes to what type of ads, we're basically running 2 types of ads that I want to show you right now. So let me actually share my screen. I think it should be a way to share my screen. How do I do that? Okay, here we go. Share screen. All right. Well, here we go. And here's the first ad that my team made. Okay. And the reason why we have— we make this type of ads for our agency clients It's because number one, they work really well. Number two, they look good. And number three, we refresh creatives pretty frequently for our agency clients. We refresh creatives every week, sometimes every 10 days, sometimes every couple days, depending on how much they're spending on advertising. All right. And the reason why we do this is so that we can keep our cost to acquire customers low. As you can see, this amount of text benefit-based interest here, and that's what we have for our clients, kind of similar ads right here. The other ad is something that I created. It's almost always a big, bright, high-contrast background, okay, and then we have dark letters or white letters up front, all right. So you might have seen this on Facebook or Instagram, you might have seen that I'm running a bright green background with dark letters, a bright yellow or a bright orange background with dark letters. In this case, I tried a bright orange with white letters, and they tend to work really well. And as you can see, these are square, and this is an ad that I'm running right now for the framework. Okay, now this is when it comes to the— this is when it comes to the actual ad, the actual image. Let me stop this. Okay, there we go. And that's when it comes to the actual ad, the actual image. Now when it comes to the copy of the ad, go get my framework. And here's why. Uh, the copy that you can, that you can create with using this framework is way better, way, way, way better than any type of copy that, that an AI solution can create for you. All right, uh, so for 2 main reasons. Number one is because your copy doesn't end up looking like everyone else's copy, which is pretty cool, all right? Number one, but also number two, you learn how to create copy that sells. And that's why I have the Rolls-Royce image right there, the Rolls-Royce sales letter, and I have David Ogilvy, Eugene Schwartz, you cannot see it, but there's Dan Kennedy there. I got Gary Halbert somewhere there. I got Frank Kern back there. So Those are guys that, as I was listening to Dan Kennedy the other day, he was saying a lot of fortunes are written into existence. A lot of fortunes are written into existence, whether it is through a script for a TV ad or a script for a print ad or a script for an infomercial or for a long-form sales letter like that one right there or a script for your ads or a script for a VSL. They're written into existence. So if you know, if you understand, if you learn how to write good copy for your advertising, you'll never go broke. And one of the best ways to do this is to emulate what has worked in the past. And we have tried and tested our framework against millions of dollars of advertising. So it's only $47 right now. You can get it by going to 100mframework.com. You can learn how to create really good copy for your ads. So once you learn, it's super easy, super simple, okay? But it's better for you to learn it than to outsource it to a third-party AI tool or something like that. All right, so again, pair that really powerful copy with this type of images and your ads are bound to perform better. If you have any questions, feel free to reach out. Again, go get the framework somewhere around here, there's a link, uh, as well. Hope that this is helpful. If you have any questions, feel free to reach out, talk to
