The video opens with an introductory segment for Marketing Atlas, a program presented by host Hernan Vazquez. The hosts frame marketing and advertising as complex, mentioning various channels such as direct marketing, email, social media, and cold calling. They position Marketing Atlas as a clear guide designed to generate more leads, close more sales, and help businesses scale. This sets the stage for the forthcoming discussion on effective Facebook ad strategies.
Marketing and advertising can be complicated. What's most important? Direct marketing? Email campaigns? Social media? Cold calling? With Marketing Atlas, you'll have a clear guide to get more leads, close more sales, and take your business to the next level. Welcome to Marketing Atlas. Marketing Atlas.
Marketing Atlas.
With your host, Hernan Vazquez.
So what type of ads are working really, really well right now? Let me explain to you. I'm going to share with you guys 2 examples of ads that are working really well right now on Facebook. We're going to be talking about image ads. I'm going to be talking about copy, all right? And the reason why I want to share with you guys today is because I've seen that a lot of people are struggling right now to make their campaigns work the way they used to, okay? I want to share with you 2 examples. I want to share with you an example that I made, that I created, all right? And I'm going to share with you an example that my team created, okay, for a client, and you will see the difference. There's a big difference. I'm not a graphics designer, not at all, so that's why I want to share with you guys 2 examples. Now, in both cases, what we're using is a decent amount of text on the images, and there's a couple of reasons why. Number one, is because 80% of your traffic will come from mobile devices, especially when you are running ads on Facebook and Instagram. Okay, when you're running ads on Facebook and Instagram, 80% of your traffic will come from mobile devices. So you want to make sure that your landing pages are optimized just for mobile phones. Okay, number one. Number 2, you want to make sure that your ads are optimized for mobile phones as well. So what we're doing is we're running for the most part, square images and square videos. Now, right now, images are outperforming videos, especially if you have a free thing like a free lead magnet or a webinar or presentation, or even like a low-price item, like for instance, our framework, which you can get by going to the100millionframework.com below. It's only $47. So those type of ads are working really well. Now, again, we're using text on the ads because again, they tend to look really good on mobile and we're using square images. All right. Now, when it comes to what type of ads, we're basically running 2 types of ads that I want to show you right now. So let me actually share my screen. And here's the first ad that my team made. Okay. And the reason why we make this type of ads for our agency clients is because number one, they work really well. Number 2, they look good. And number 3, we refresh creatives pretty frequently. For our agency clients. We refresh creatives every week, sometimes every 10 days, sometimes every couple days, depending on how much they're spending on advertising. All right. And the reason why we do this is so that we can keep our cost to acquire customers low. As you can see, this amount of text, benefit-based interest here, and that's what we have for our clients, kind of similar ads right here. The other ad is something that I created. It's almost always a big, bright, high contrast background. Okay. And then we have dark letters or white letters up front. All right. So you might've seen this on Facebook or Instagram. You might see that I'm running a bright green background with dark letters, a bright yellow or a bright orange background with dark letters. In this case, I tried a bright orange. With white letters, and they tend to work really well. And as you can see, these are square, and this is an ad that I'm running right now for the framework. Okay, now this is when it comes to— this is when it comes to the actual ad, the actual image. And that's when it comes to the actual ad, the actual image. Now when it comes to the copy of the ad, go get my framework. And here's why. The copy that you can that you can create using this framework is way better, way, way, way better than any type of copy that an AI solution can create for you. All right? So for 2 main reasons. Number one is because your copy doesn't end up looking like everyone else's copy, which is pretty cool. All right? Number one, but also number 2, you learn how to create copy that sells. And that's why I have the Rolls-Royce image right there, the Rolls-Royce sales letter, and I have David Ogilvy, Eugene Schwartz. You cannot see it, but there's Dan Kennedy there. I got Halbert somewhere there. I got Frank Kern back there. So those are guys that, as I was listening to Dan Kennedy the other day, he was saying a lot of fortunes are written into existence. A lot of fortunes are written into existence, whether it is through a script for a TV ad or a script for a print ad. Or a script for an infomercial or for a long-form sales letter like that one right there, or a script for your ads or a script for a VSL. They're written into existence. So if you know, if you understand, if you learn how to write good copy for your advertising, you'll never go broke. And one of the best ways to do this is to emulate what has worked in the past. And we have tried and tested our framework against millions of dollars of advertising. So it's only $47 right now. You can get it by going to 100mframework.com. You can learn how to create really good copy for your ads. So once you learn, it's super easy, super simple. Okay. But it's better for you to learn it than to outsource it to a third-party AI tool or something like that. All right. So again, pair that really powerful copy with this type of images and your ads are bound to perform better. If you have any questions, feel free to reach out. Again, go get the framework somewhere around here. There's a link as well. Hope that this is helpful. If you have any questions, feel free to reach out. Talk to you guys soon. Bye-bye.
