Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

What Type of Ads Should You Run If You Don't Have A Website?

27 Feb 2023 · 1 min

Watch on YouTube

0:34

In this video, the speaker explains that without a website you cannot run conversion ads because there is no pixel to fire conversion events. Instead, you can run Messenger‑style campaigns on Facebook, WhatsApp, or Instagram that drive people to send you direct messages. If you have the capacity to respond, you can close sales through those conversations. The speaker illustrates the approach with a coaching student, Julian, a fitness coach who targets a narrow demographic and generates most of his sales via Instagram DMs.

Chapters

So what type of ads should you run if you don't have a website? Of course you cannot run conversion ads because there's not gonna be a pixel event firing anywhere, so you cannot really run conversion ads. But as I mentioned before, there's one type of campaign that you can run, which is a Messenger campaign. And you can get people messaging you on Facebook, you can get people messaging you on WhatsApp or Instagram, and as long as you have the capacity to actually talk to people, then you can actually close them. We have one coaching student, his name is Julian, and he's awesome, and he's a fitness coach, and he's targeting a really specific demographic, and most of his sales come Instagram DMs.