In this informal YouTube live stream, digital‑marketing consultant Hernán Vázquez walks viewers through the three Facebook‑ad campaign types he relies on to generate revenue for entrepreneurs. He begins with a brief greeting, promotes his Facebook group (digital marketing strategies for entrepreneurs) and his low‑cost book “Perpetual Profit” (available at perpetualprofits.net). He then critiques the common advice to “warm up” the Facebook pixel, arguing that the campaign objective should drive the ad type. The first recommended campaign is a Conversions campaign, used when the goal is webinar sign‑ups, lead captures, product sales, or strategy‑session bookings; he claims this directly targets users ready to convert and avoids wasteful click‑or‑traffic‑only spending. The second recommendation is an Engagement campaign, especially Video‑Views ads, which he says is effective for quickly building an audience and generating social proof; he emphasizes using video ads for engagement rather than conversion. The third and final recommendation is a Traffic campaign employed only for retargeting audiences that have already entered a conversion funnel (e.g., visited an order page but didn’t purchase). He suggests testing traffic versus conversion ads in retargeting to see which yields better results. Throughout, he reiterates that running conversion ads will also generate page likes and engagement, making dedicated “likes” campaigns largely unnecessary. He closes by urging viewers to download his guide/book for step‑by‑step setup and wishes them a productive weekend.
Chapters
All right, what's up y'all? What's up everybody? How are you guys today? I hope you guys are super, super well and you're enjoying your Saturday. I surely am, and I want to go live real quick before I, um, before I go into a meeting. So I'm gonna just go live on Facebook. I think we're live on YouTube, we should be at least. So here we are. We're live on the things, and one last thing that I wanted to do is to also share this on the Facebook group. Okay, so yeah, let me do that right now if I can. Okay, so do do do do. Where is this? Okay, so yeah, I wanted to um, I wanted to go ahead and and um. Share this on the Facebook group. Yeah, whoops, that's not what I wanted to do. All right, so boom, let me share this to the Facebook group. And by the way, you can do this if you go to facebook.com and then you search on the search bar, you search for digital marketing strategies for entrepreneurs. That is something that you can do. And you can also go to hernanvasquez.com/facebook. Okay, so awesome. All right, so here we go. We're good. How are you guys today? I wanted to talk about the 2 or 3— I would say 3 type of campaigns that I always, always, always use when it comes to Facebook ads. And this came because I was talking yesterday to one of my consulting clients and he was asking me about The, um, he was asking me about the, um, you know, should I run a likes campaign? Should I do, you know, what, what do I do if I want to grow a Facebook page from start? Okay, now before I dive into that, um, don't forget to go and get my book. If you want to learn how to do all of this, go ahead and get my book. If you go to perpetualprofits.net, you should be able to, um, go ahead and get a book and get my book. It's $5.60. It's pretty inexpensive, and it will show you what type of Facebook ads to run, but also we show you what type of funnels to put together if that is something that you want to do, of course. All right, so coming back to the type of ads that I would suggest you to run, uh, whatever this is the case, right? There's some people out there saying that you need to season the pixel, that you need to warm, warm it up, that you need to actually go ahead and, um, and, you know, get data into the pixel. And the reality is that When it comes to Facebook ads, you need to have the end goal in mind. What I mean with this is that if you're looking for conversions for your webinar, to down— to get book downloads, to get people signing up for your list, to get people calling you for a strategy session, whatever that is, go ahead and use conversions because that's what you're looking for. You're looking for conversions, okay? That is number one. That is the number one goal that that I almost always use. Some people will tell you, well, you know, you need to do clicks first or traffic first and then see what kind of audiences. I don't do none of that. I don't have time for that. And honestly, it's like I feel like it's throwing the money, you know, it's throwing your money away because Facebook groups people into different pools. So people that click on stuff, they're clicky and they will be, they're clicky and there will be like like, you know, clicking on things. That's why they're more prone to go into a traffic campaign than in a conversion campaign where people are swiping the credit card, right? And that's exactly what you want. Okay, so conversions number one. The next campaign that I almost always use, and even further if you want to really build an audience really fast, is engagement. And even further with videos, like engagement with video views work okay. I'm sorry, video views with video ads work okay. And not with video ads that in turn to be a conversion video ad, but rather a video ad that you're putting out to get engagement. That is something that you could do with video views, but in my experience and after testing a lot and spending a decent amount of money on this, engagement for video views work really, really well. So if you have videos that you wanna put out, if you are a video producer like I am and you wanna put them out there, I strongly suggest that you go ahead and use the engagement campaign. Conversion, not the video views conversion. But go ahead and test it, right? That's the main point of the game, that you get to test and you get to say, Hernan, you're full of BS, um, that's not true, videos worked better and video views work better. Go ahead and do it. And the third campaign that I use, and this is only the only time that I use traffic, is when I do retargeting. And the reason why is because When I'm doing retargeting, let's say that you have people going to a book funnel and they land on your order page and they don't buy. By the time they land on your order page, you have already brought those people to your campaigns or to your funnel with conversion ads. Now you want to test, um, traffic or landing page views just because of the fact that those people are already in the conversion pool for Facebook, okay? Plus Traffic will get you more reach, but I don't do that in order for me to get people into my funnel. I run conversion ads to get people into my funnel, and then I retarget them with traffic. And that is something that I suggest you test as well— conversions versus traffic— see which one works the best for retargeting. All right, so that is something that I want to leave like something really clear because, you know, this guy was saying, well, I want to grow my, my Facebook like page, or my Facebook page rather, so that I can get some social proof. And I completely understand that, but the reality is that When you're doing conversions, you will get likes. People will like your page. When you're doing engagement, people will of course engage with your ads, and then you can invite them to like your page. So I think that like campaigns, you know, I just don't use them enough to be worthy. I think that if you're running conversions, you're making money and you're getting likes, which is pretty cool if you think about it. All right, so again guys, if you want to know more about all of this, how to set this all up, I put together a pretty in-depth guide on how to do this. It's called Perpetual Profit. It's a book, it's a PDF that you can download instantly. You don't need to wait for the mailman. Just go to perpetualprofits.net or click the link somewhere around here so you can get your copy of this book too. Okay, so in any case, I hope this helps you. Go ahead, have a killer weekend. Enjoy with your family, working, whatever you have to do. Go ahead and do it, and I'll see you guys on the next live stream. Bye-bye.
