Once your first offer sells, the math changes. You need to know what happens next: upsells, retention, and the metrics that actually drive growth beyond that initial purchase.
The first thing that you need to consider when it comes to scaling is that the math that you use to launch a campaign is not the math that you use to scale a campaign. When you have a working offer or a working funnel or something like that, the math that you will use to launch is not the same math that you will use to scale. So the first thing that you need to consider is what's after somebody buys your main offer?
